News

The Environmental & Social Impact

By Kaitiln Sylvester Dec 13, 2023

Parak is an approach to creating positive social and environmental impact in the region by providing employment for local women, diversifying the land with coffee cultivation, and recovering the Criollo...

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Our Philosophy

By Kaitiln Sylvester Dec 13, 2023

Quality coffee beans result in a rich flavored coffee, and to obtain these beans, several steps must be taken. One such step is cupping, a globally recognized process that ensures...

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Story Behind the Name ‘Parak’

By Charles Chung Dec 12, 2023

The Parak logo represents the "coyote man," recently discovered in Tacámbaro. Each product also incorporates regional fauna, including the monarch butterfly, which migrates annually from Canada, numerous species of hummingbirds,...

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