Originally from Tacámbaro, Michoacán, Luis is the third generation to carry on the legacy of the Parak farm, where he and his family cultivate a diverse range of fruits, including avocados and coffee. After completing his university studies in Mexico, Luis moved to Canada to pursue a PhD at the University of Waterloo in Ontario. He later began his career as a professor at McGill University in Montreal. Despite the physical distance, his passion for sustainable agriculture and his strong connection to his roots have remained a constant source of inspiration throughout his journey.