Grown from the hands of community, we strive to give back towards these peoples through a devotion to sustainable practices aligned with our socially and environmentally conscious outlook.

At the heart of is a commitment to direct market access, bypassing intermediaries and allowing customers to experience the fruits of our labor firsthand. 

Our profound pride stems from cultivating a distinctive arabica variety first planted in Michoacán two centuries ago, still flourishing today under the unique climate, soil, and elevational conditions our region beholds

We are a collective, but above all a group of coffee lovers, with a strong desire to continue learning and growing together as a community. Each member of our team is essential to the story of Parak, from those dedicated to the production, processing, and commercialization of our products.

Our names and logos pay homage to our outstanding and vibrant pre-Hispanic culture, as well as to the biodiversity of our region. Our goal is to preserve the unparalleled passion of our ancestral roots and the protection of our nature, reflecting our purpose in everything we do.